India sent a letter informing the concerned parties to stop advertising online gambling apps showcased on Google and YouTube. Despite the fact that online gambling is prohibited in a few Indian states, several advertisements are still seen. The letter has been sent to Alphabet Inc.’s Google India, asking the company to stop its advertisements on betting platforms like Fairplay, PariMatch, and Betway.
Once, after being advised on October 3, 2022, by television channels, OTT (over-the-top) stopped displaying their ads, a few came to notice, as mentioned above. Without any assurance, online gambling applications have cost approximately 5,000 crores of rupees, deposited by the players’ requested amount to the gambling sites, as stated by the All India Gaming Federation (AIGF).
The Indian Ministry of Information and Broadcasting has concluded that by primarily targeting youths, these types of betting sites tarnish the reputation of consumers by creating socioeconomic and financial risks.
The advertisements have progressed significantly in such a manner to make sure the online betting games will be more addictive to play. At first, it is played with the intention of earning some pocket money, but as the betting games progress, the players tend to lose effectively. According to organised law, the Indian Government always supports advertisements on skilled or educational games.
These advertisements might violate the terminology in online gaming issued by the Advertising Standards Council of India (ASCI), which sets out the practises for ads on online betting websites, apps, etc. Advertisements run continuously in various blogs and articles, influencing psychological concerns about betting. The ministry has also been informed by the online advertising intermediaries not to target such ads at Indians.
This initiative to prohibit free advertising in online gambling advertisements makes more sense and benefits our entire country (India).